Who We Are
Tactical Campaigns is a full-service political consulting and public relations firm that delivers data-driven and innovative solutions for campaigns, businesses, and policy initiatives. With decades of combined experience in the industry, our team has a proven track record of success in helping candidates and organizations win at every level.
We understand that not all clients are the same, so we approach each project with a customized and strategic plan tailored to your needs. We combine cutting-edge technology, data analytics, and grassroots organizing to create effective messaging that resonates with voters and target audiences.
Our services include, strategic planning, data analysis, comprehensive campaign management, digital and social media advertising, direct mail, polling and research, voter targeting and outreach, public relations and crisis management. We also provide top-notch training and support for candidates, campaign staff, and volunteers.
Our dedication to building long-term relationships with our clients sets us apart from other political consulting and public relations firms. The key to success is not just winning one election or passing one policy but creating lasting change and building a solid foundation for future victories.
Our team is committed to being your partner every step of the way, from the initial planning stages to victory on election day to policy implementation. Let us help you elevate your message and achieve your goals.
Team Members
Joe DeBose
Founding Partner
Joe DeBose is a battle-tested political operative and creative problem solver who has been in the trenches for hundreds of winning campaigns across the country. He serves as the Senior Strategist for Tactical campaigns and brings a wealth of experience and a passion for politics that shines through in all he does.
Growing up in a small, rural town in southern Illinois, Joe learned the importance of versatility. That’s why he wears cowboy boots to any occasion, whether a political fundraiser or a night out on the town. It’s like the Swiss Army Knife of footwear.
Before co-founding Tactical Campaigns, Joe was a strategist and client services director working with successful firms like the Trafalgar Group, Gadsden-Greene Strategies, and Campaign Services. Joe continues working to hone his skills as a political operative and communications consultant by analyzing data, staying up-to-date with trends, and successfully winning at every level.
With a professional motto of “winners don’t need spin,” Joe believes in the power of clear, concise communication and strategic thinking to create effective, memorable messaging. In addition, he and his team bring expertise in public relations, video production, polling, advertising, public policy, and data-driven strategy to each Republican client collaboration, ensuring a personalized and hands-on approach to each project.
Serving in the Illinois Army National Guard instilled in Joe the value of teamwork and leadership under pressure, qualities he brings to every project he takes on. With a commitment to delivering results, Joe and his team bring a seasoned and upbeat approach to helping clients achieve their goals, become winners, and shape the future.
Outside of politics, Joe loves spending time with his family, the outdoors, shooting guns, college football, baseball, and volunteering his time to coach and support youth sports whenever possible. And as a true Midwesterner and conservative, he loves talking about how he got something on sale.
Michael Melendez
Founding Partner
Michael serves as the expert on data and polling for Tactical Campaigns. He analyzes data and directs our polling operations. Before co-founding Tactical Campaigns, Michael Melendez cut his teeth on campaigns, managing and working on several winning efforts across the country. He directed the Trafalgar Group’s nationally recognized polling operations in 2016 and brings a deep understanding of data-driven campaign tactics and strategy.
Michael’s expertise extends beyond electoral politics. As a former government affairs manager for the Waterford Institute, a digital education nonprofit, former legislative aide, and the current executive vice president of Libertas Institute, a think tank in Utah, he specializes in organizational strategy and policy initiatives.
Michael’s passion for politics started early, developing campaign tactics and directing policy initiatives since high school. In addition to his professional pursuits, Michael is a historian and genealogist naturally drawn to baseball and the geological wonders of Utah. He brings a broad range of experiences and interests to every project he takes on, and his commitment to delivering results is matched only by his enthusiasm for limiting government.
Emily K. Rollman
Strategist
Emily is a seasoned political operative with an extensive background in political and corporate advertising. With a Juris Doctorate and a bachelor’s degree in television production, she excels in oral, written, and visual communication. Emily believes persuasion and memorability are crucial in effective communication, tailoring messaging to diverse audiences. Her expertise in transforming data into actionable results stems from working as an advertising research consultant for Fortune 100 companies like Wal-Mart and Procter & Gamble. She has contributed significantly to successful campaign efforts, working to anchor our ad team that has purchased millions in political advertising. In her free time, Emily likes to nerd out, participating in two online trivia leagues, having previously appeared on game shows Jeopardy! and Who Wants to be a Millionaire?.
Dr. Thomas Young
Polling and Data Analytics
Dr. Young is a professional forecaster, analytics professor, and public policy advisor. Thomas has been polling across the United States (all 50 states) and in certain countries (Australia, Canada, the United Kingdom) for 20 years. He recently presented the results of his cutting-edge research on the use of cell phone tracking information to predict voter turnout to the 2023 American Association of Public Opinion Research Annual Conference. He teaches courses related to predictive modeling and analytics, including Big Data Analytics, Forecasting, Practical Data Science, and Survey of Statistical Packages. Over his 20-year career, he has advised hundreds of elected representatives and developed thousands of accurate polling models. He is most well-versed in Utah and federal policy, having worked for Utah’s executive and legislative branches, for county government, and consulted with the U.S. Department of Justice and the National Science Foundation. He earned his Ph.D. in business economics and bachelor’s degree in physics from the University of Utah (2009, 2004) and has a Certificate in Big Data Analytics from the University of San Diego’s Supercomputer Center. Outside of Thomas’ political work, he spends his time with his wife, Allison, and their four daughters. He loves sports, investing, and, when he has time, refereeing high school basketball games.
Amy Daniels
Director of Operations
Amy is a results-driven operations manager with a strong business management, project management, and event planning background. With over two decades of experience in sales and marketing, Amy has a proven track record of delivering successful client outcomes. In addition, her extensive knowledge of political campaigns and social media and digital advertising has helped her to develop a strategic approach to problem-solving, ensuring that all projects are completed on time and within budget.
Amy holds a B.S. in Public Health & Business Management from Brigham Young University, where she gained a deep understanding of the intersection between business and public health. Outside of work, Amy enjoys traveling with her family, practicing yoga, and hiking in Utah’s beautiful mountains. Amy is a valuable asset to the Tactical Campaigns team with her strong leadership skills, attention to detail, and commitment to achieving results.
David Kyle
Political Strategist
David Kyle is an accomplished political strategist passionate about leadership, education, and community service. He has a wealth of experience in managing successful political campaigns and helping candidates win at all levels of government.
David’s career began in business and marketing consulting. He has co-founded a software development company specializing in iPhone applications–creating several successful apps, including Police Scanner, Talk Radio, and more.
David’s interest in community service and politics led him to volunteer for his first campaign in 2009. Since then, he has worked on campaigns for U.S. Senator Mike Lee and former Governor Gary Herbert. He has also successfully managed statewide ballot initiatives and numerous political campaigns throughout Utah, helping utilize technology while building grassroots movements to elect candidates for school board, city council, mayor, county commission, state representative, and state senator. David lives in Springville with his beautiful wife and their three kids.
Jacob McCloud
Creative Video Director
Jacob McCloud is a video production powerhouse passionate about creating compelling content that connects with audiences. With years of experience under his belt, he has worked on commercial, corporate, political, and lifestyle video productions, collaborating with some of the best social media marketers across various markets. His portfolio includes creating content that has reached millions of views, making him an expert in engaging and captivating audiences.
A master at bringing individual stories to life, Jacob is committed to creating a deeper relationship between clients and their audience. As a result, Jacob’s work always leaves a lasting impression, whether producing captivating corporate videos or creating compelling political ads.
When he’s not busy crafting video masterpieces, Jacob enjoys spending time with his wife, Reagan, and their five children. He is also a dedicated teacher, sharing his knowledge and expertise by teaching video production classes in his spare time.
Jacob’s passion for politics stems from his desire to leave a better future for his children. His work in politics is fueled by a strong sense of purpose and dedication to positively impacting his community.
